Dr Mohammadali Farjoo – intellcert Australia / New Zealand
How to Unlock ‘Innovation’: The Role of Quality in Commercial Success
#Innovation #QualityManagement #ISO9001 #CommercialSuccess #BusinessDevelopment #Sustainability #MarketAdoption #QualityAssurance #HolisticInnovation #AgTech #ClimateResilience #Entrepreneurship #BusinessGrowth #Compliance #Certification #CustomerSatisfaction
In the innovation world, unlocking an invention’s value is the ultimate goal. But what is the key to this lock? The answer lies in the customer’s feelings, experience, and demands. According to ISO 9001, quality is defined as the ability of a product or service to meet customers’ needs. ISO 9001 section 0-3-1 “promotes the adoption of a process approach when developing, implementing and improving the effectiveness of a quality management system, to enhance customer satisfaction by meeting customer requirements” [1]. This means that true innovation is not just about technological breakthroughs but about ensuring that these advancements are relevant, reliable, consistent, and accessible to the market and are satisfactory for customers.
Innovation as a Holistic Value Creation
Innovation is often mistaken for mere invention. However, an idea or technology alone does not constitute innovation unless it delivers tangible value [2]. This is why successful innovators prioritise market needs and user experiences when developing new solutions. As I am attending EvokeAg 2025 in Brisbane, Australia, for example, in the context of agriculture and the food industry, climate resilience is more than just adapting to changing weather conditions. It requires a holistic balance, not only of energy and resources but also between human, land, and water interactions. Indigenous communities have long understood this balance, integrating sustainable practices into their way of life [3]. Learning from their knowledge, businesses can develop innovative solutions that respect and sustain the environment while meeting modern economic demands.
The Role of Quality Assurance in Innovation
Innovation without quality assurance is like a ship without navigation; it may sail, but its direction remains uncertain, although the captain focuses on delivering a fabulous Minimum Viable Product (MVP), which cannot be sold! To provide a consistent product throughout the year, businesses must manoeuvre through the narrow bandwidth of market traction and legislation. Quality Management Systems (QMS) ensure that products and services meet world-class benchmarks, satisfying both regulatory requirements and customer expectations and, consequently, the venture’s profitability.
How MH Inspires Helps Businesses
At MH Inspires, we understand that innovation is not just about creating something new and unlocking values; it’s about improving products/services and ensuring commercial success. Through our expertise in business development, commercialisation, and quality management, we help businesses bridge the gap between invention and market adoption. As the Australian representative of intellcert GmbH, we also offer certification and compliance services to ensure that your innovations meet the highest international standards.
Whether you are an entrepreneur, researcher, or business leader, embracing quality as a cornerstone of innovation will set you apart in today’s competitive market. If you are looking for guidance in bringing your innovation to market, let’s connect and unlock its full potential together.
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